LEVERAGING DIGITAL MEDIA TO REACH MORE CLIENTS

CHALLENGE: Increase Awareness and Gain New Clients.

• Our Insurance Company client was needing additional support to gain market share in their city on the East Coast.
• Client was steadily increasing media spend, but not seeing effective results.
• Competitive insurance landscape was cutting into their share of the market.

INSIGHTS: Missed Sales Due to Broad Media Approach.

• Identified budget spend appropriated to unconverted audience segments.
• Spotted opportunities to tighten targeting and increase conversions.
• Referenced consumer media trends to inform platform budget splits.

STRATEGY: Implement Key Targeting Using Audience Segmentation.

• Used audience data from implemented campaigns to identify key audience segments to target.
• Dedicated bulk of media spend to precise, best-converting demographics.
• Shifted budget to platforms that would produce the highest engagement and lead to conversions.

RESULTS: Increased Conversions and Platform Engagement.

• Increased awareness of client’s product packages and offerings through strategic platform deployment.
• Inspired purchases among key audiences by increasing conversions.
• Drove up website traffic by serving ads to highest converting audience segments.