STATEWIDE CAMPAIGN TO INCREASE FAST FOOD SALES

CHALLENGE: Increase Sales Across State Franchise Chain.

• Our quick service restaurant client needed to increase sales for all franchise locations across Alaska.
• Needed to deploy a multi-channel campaign to attract customers to locations across the state.
• Excess competition in the quick service restaurant industry had fragmented audience members.

INSIGHTS: Integrate Messaging Across Platforms.

• Identified opportunities to target key audiences across multiple platforms.
• Used consumer media trends to inform key demographic targets.
• Utilize gamified advertising content to increase clicks.

STRATEGY: Deploy a Multi-Channel Campaign and Implement Retargeting.

• Deployed interactive ads across multiple platforms to target key audience members and increase engagement.
• Focused on increasing ad exposure among key demographics.
• Implemented retargeting tactics to enhance performance among audience members.

RESULTS: Increased Franchise Visits and Purchases.

• Increased campaign performance across all channels.
• Drove down the cost per conversion using narrowed targeting.
• Increased franchise location visits and sales.